Apple now selling films on iTunes in the UK

June 7, 2008

UK customers are now able to buy films from Apple’s iTunes website. Films will be £10.99 to buy (new releases) and£.49 to rent. Library titles will be £6.99 to buy and £2.49 to rent.

Films which are rented will be available for a month but only 48 hours after being played then the film will vanish from the computer.

The new service from Apple will include 700 films from some of the largest Hollywood studios including 20th Century Fox, MGM, Disney, Paramount, Warner and Sony Pictures.

The films can be watched on a PC, iPod or iPhone and also on TV by connecting their computer to a TV.

Apple are hoping their entry into the relatively new market of film downloads will boost existing services which are typically just rental services, have limited and have quite high prices.

The catalogue of films which Apple has - including National Treasure 2: Book of Secrets and Into the Wild neither of which did well at the box office - suggests that the studios are holding back some of its more popular releases, hoping to make a bigger profit from DVD sales.

www.apple.com

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