2010 Grammy Awards Audience Most in 6 Years
Although CDs aren’t selling off store shelves like they use to, the Grammy Awards on CBS had a great audience. The Sunday night event attracted 25.8 million viewers, which is up 35% from last year and the most it’s had in the last 6 years.
The Grammys did more than attract more viewers, as it also crushed the 17 million that watched the Golden Globes, as well as the 13.5 million that watched the Emmys. The ceremony was even more popular than the Sunday night NFL football games this season and Game Four of the World Series.
Most of this may be due to the awards being heavily focused on performances rather than presenting awards. Huge stars like Beyoncé, Taylor Swift, the Black-Eyed Peas and Pink took to the stage - not to mention the new Pop Diva Lady Gaga, who did a duet with Elton John, always stunning her audience during performance but leaving them wanting to see more.
The event also featured a tribute to Michael Jackson, with the late King of Pop being honored with the Recording Academy Lifetime Achievement Award, which was accepted on behalf of the singer by his two oldest children, Prince and Paris. During the tribute, they showed the 3D mini movie that was designed for “Earth Song” and was suppose to be shown during his tour concerts.
The big ratings have brought some cheer to the music industry, which is struggling with sales. There are still some awards shows to come this year. Let’s see if they can attract the same amazing number at the Grammys.