O2 sells out of iPhone
The Apple iPhone has sold out on O2, four days before the handset goes on sale. O2 had encouraged customers to register their interest this morning to secure a phone on Friday.
However within hours of the pre-order shop appearing on the O2 website, the site crashed and O2 had to stop the service due to “incredible demand”.
Despite the technical problems O2 still sold out of their pre-order allocations of iPhones.
O2 have said that the iPhone will still be available in stores on Friday. An O2 spokesman said “Customers who have been unable to place an order online can still go into store from 8.02am on July 11 [to buy a phone], although we urge people to get down there early as demand is expected to be very high”.
The shortage of the Apple iPhone has worried some customers and they are now likely to face lengthy queues on Friday morning. The shortage has raised fears that some will leave empty handed if there are not enough devices to meet demand.
The cost of the new iPhone 3G is substantially less than the last generation iPhone. The first generation of the iPhone cost £269, however the 3G handset is available for free on some O2 contracts and for less than £100 on other tariffs.
Some O2 customers were further disappointed as O2 said that the pay-as-you-go iPhone would not be available on July 11, as was previously thought. On the O2 website it said that “pay & go will be available later this year”.
For more information on the Apple iPhone from O2 see www.o2.co.uk