Sky to launch internet music service
July 23, 2008
The satellite television company, BSkyB is launching a subscription service for internet users wanting to download music. Sky claim this is a world first.
Sky, who offer television and broadband services, is teaming up with Universal Music to offer thousands of music downloads for a monthly fee.
Sky are hoping other music industry partners may soon join the service.
The new service is set to be launched later this year but the details of how much it will cost to subscribe to the service has not been made public yet.
Mike Darcy, BSkyB’s chief operating officer said the aim was to reach the mass market. “Sky already has contact with one in three British homes through our television service,” he added, “and we’ve got plenty of experience of running a subscription model.”
Apples iTunes is currently the number one place to download music legally. Other companies have tried many unsuccessfully, to tap into this very profitable market.
BSkyB and Universal are hoping the service which will offer unlimited streamed music plus a set number of downloads for a flat monthly fee, will attract more customers.
The music will also be DRM free. DRM is copy protection software. This means the music will be able to be played on any device, including Apple’s iPod.
For more information visit www.sky.com .
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