Premier Inns Continues to Expand with Dubai Silicon Oasis Opening
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A lot of companies are slowing expansion plans and reducing operating costs due to the economic recession, but Premier Inn, the biggest and most successful brand of hotels in the United Kingodm, is still planning to continue their expansion in the Middle East. On their list right now is the opening of the Dubai Silicon Oasis, which will be their second hotel in the city.
As part of Whitbread, which is one of the oldest businesses in the UK, Premier Inn is an operator in Dubai via a joint venture with Emirates Group. The hotel brand entered the market one year ago with the opening of Dubai Investment Park, their first hotel there. The new Dubai Silicon Oasis is the first out of two opening to come this year. The second opening will be at the Dubai International Airport, further establishing the band in the region.
Darroch Crawford, the managing director for Premier Inn in the Middle East, says that the current recession has made both leisure and business travelers look for value as a main attribute when booking accommodations. Premier Inn works to give travelers the best value anywhere they are located, he continued, which is the reason they continue to thrive during the current economic environment, as well as why they are pressing on with their plans for expansion.
Crawford said that they are very pleased to have secured the opportunity to open a hotel at Dubai Silicon Oasis, which is the premier integrated innovation hub in the region for high tech industries. The customer base of Premier Inn is usually evenly spread between leisure and business travelers, he added, so this community is perfect for a brand property.
Get more information at: www.premierinns.com