Vodafone tops Most Powerful Brands list
April 22, 2008
The mobile phone giant has come 11th in the top 100 most powerful brands. This makes it the top UK company beating Tesco and HSBC. Vodafones position at 11this up 12 places from last year.
The Brandz Top 100 is an annual list compiled by Millward Brown. The report said that the value of the Vodafone brand has rose 75% this year to $36.9bn.
Google was again top of the ranking with a value of $86.1bn. The other companies in the top 5 are General Electric (2nd), Microsoft (3rd), Coca-Cola (4th) and China Mobile (5th).
The Top 100 brands total value has increased to $127.2bn which is a rise of 21%.
CEO for the UK and Ireland at Millward Brown, Warwick Nash said that the results this year highlighted the strength of those British brands that have global clout and are leveraging their brands to help aid their growth. He also added “This ranking is a wake up call for companies to invest in the power of their brands if they want to grow their business or sustain it in tougher times”.
www.vodafone.co.uk
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