Comet Discount Codes on hold
Over the next three months Comet will be researching the impact discount codes and discount code sites have on its traffic. They wish to understand the incremental sales benefit and be able to develop a suitable business model for discount code and discount voucher sites.
They quote that in principle they understand when voucher codes are used correctly they can drive significant volume and add value to their affiliate programme. To help them formulate a suitable business model going forward they have taken the decision to pause activity with sites that theye define as voucher code directories. They would like to stress this is a decision that will be reviewed after they have collated enough data, which they estimate to be 3 months, to carry out comprehensive research into how best voucher codes can be used.
This does not impact Comet’s ongoing promotions and on site offers that they will continue to roll out to our affiliate base. As stated the specific affiliates will be voucher code directories and as such only a very small number of affiliates are impacted.
The research study will begin on the 27th Jan 2009.
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